ニューロマーケティング
Science. 2004 Oct 15;306(5695):503-7.
Separate neural systems value immediate and delayed monetary rewards.
McClure SM, Laibson DI, Loewenstein G, Cohen JD.
Science. 2004 Oct 15;306(5695):503-7.
Separate neural systems value immediate and delayed monetary rewards.
McClure SM, Laibson DI, Loewenstein G, Cohen JD.